Data analytics is an increasingly hot topic in business and government contracting. While many organizations have heard of the term, few are leveraging it in a way that truly benefits them. In order to do so, effective partnerships are needed. Big data is, if nothing else, big. Few firms have the in-house resources to use it properly.

DataSync Technologies offers sophisticated data analytics for federal contractors in the DC area, and for select companies in the private sector. Keep reading to learn more, or contact our office by phone or email for assistance today.

What Is Data Analytics?

Data analytics is the process of taking large amounts of information and looking for patterns, correlations, trends and other insights that can be used to make informed business decisions. As the Internet makes our world smaller, the vast amount of data generated as we move through the web serves as a collective record of our habits and tendencies. Organizations use this information to make proactive choices that position them for success. Instead of responding to events as they happen, when done right, data analytics can forecast these incidents with surprising clarity and accuracy.

Applications

Clearly, data analytics has a wealth of potential applications in both the federal and private sectors. Some of the ways in which smart organizations are leveraging the benefits of big data include:

  • Targeting customers more accurately: Data analytics can be used to create predictive models that allow businesses to track needs and predict consumer and business demand to realize product, time and cost savings It can also be used to create more effective marketing by illuminating when, why and how consumers buy certain items.
  • Streamlining workflows and processes: Data analysis creates not just more successful businesses, but more effective ones, too. By bringing to light the hidden causes of waste and inefficiency, big data can be useful for driving HR and management decisions, or for establishing policies that create more effective, scalable workflows.
  • Improving national security: A key application of data analytics among federal contractors in McLean, Nova and the greater DC area is improving national security. Big data can be turned into algorithms that can detect cyber attacks with zero-day accuracy, or identify potential terrorist cells communicating via social media.

DataSync’s DA Capabilities

The numerous potential applications for big data have created a strong need for government contractors who understand data analytics. To better serve our clients in the defense and intelligence communities, as well as the private organizations that rely on our services, DataSync Technologies has invested heavily to develop systems and the staff necessary to provide advanced data analysis for organizations of any size.

Our team can create sophisticated analytical and forecasting applications using IBM Cognos, SPSS, TM1. We can also perform other services that synthesize raw data to find important trends. Combining technological expertise and a strong understanding of the needs of federal contractors in the Washington, DC area, our data analysis team can help you make informed, proactive decisions that position you for long-term success.

To learn more about our technical capabilities, or to discuss the details of your project with one of our team members, contact the DataSync Technologies head office today.

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